Before anyone reads a word, the typeface has already spoken. A heavy slab feels confident, a delicate serif feels considered, a rounded sans feels friendly. Choosing one is choosing a tone of voice.For long reading, comfort matters more than personality.…
Read MoreBefore espresso machines arrived on every kitchen counter, there was the eight-sided aluminium pot on the hob. Water in the bottom, coffee in the funnel, and a gurgle a few minutes later. I went back to one for a month…
Read MoreEvery so often a client asks to “use that empty space”. It is a fair instinct: space on a page looks like waste. But whitespace is one of the hardest-working parts of a design.It groupsThings that sit close together read…
Read MoreThis is the soup I make when the fridge is nearly empty and nobody wants to go shopping. It needs a bag of red lentils, an onion, a few spices and forty minutes, most of which you spend doing something…
Read MoreLook closely at almost any well-made page, printed or on screen, and you will find an invisible grid holding it together: columns, margins and gutters that everything lines up to.Designers have used underlying structures for centuries, in the proportions of…
Read MoreA 75% keyboard keeps the function row and the arrow keys but drops the number pad and squeezes everything else…
